• Style Cliché

10 small sustainable fashion brands you *need* to check out

I'm always on the lookout for new sustainable brands to try, whether its fashion, homeware, or lifestyle, I think its always good to be thinking about making sustainable switches in our lives. More now than ever, it is so important to be supporting small businesses which is why all the brands featured in this post are independent.

I think its also important to remember that shopping sustainably is a privilege, so if you have the money, shopping smaller and more sustainable will always be the better option. Use your privilege wisely.

Some of these are new finds for me, and others I have bought from before. Read on to see my top picks...

Waste to Waist (@wastetowaist_)

This brand is new on the fashion scene after recently launching their first collection on the 26th of November and boy are they making an impact! Waste to Waist are transparent on how their clothes are made and how recycled fabric works, which can be a really helpful and informative source for any newbies to the world of sustainable fashion. Their collection caters to many as they stick to a neutral colour palette and basic shapes to ensure everyone can wear it, whatever your style!

Boo Designed (@boo.designed)

As an ambassador for this brand, I can truly say they are paving the way for the ultimate cool girl look whilst also being sustainable. Boo Designed will be your favourite brand for sunglasses, handbags and general street wise accessories. They also feature a vintage section on their website where can find some really bespoke, hand-picked pieces that will fit right in with the rest of your wardrobe! You can use my code MADDY15 to get 15% off your purchase (excludes vintage items).

Sheso (

Meet Sheso, the perfect place for quirky earring lovers and sustainable shoppers alike. All garments on the site have have either been upcycled or sustainably handpicked; the best part about it is that everything is one of a kind. Their personalised name necklaces would make such a thoughtful gift too!

Reverie by Alexandra (@reveriebyalexandra)

If you love the cottage core vibe, Reverie by Alexandra is perfect for you! From girly ginghams to dreamy pearls, her brand has everything for the soft girl wannabe. All of the pieces are handmade to order to ensure nothing is gone to waste, making the pieces feel even more special and personal to you. The dye that is used for the garments is also made using non-toxic dyes and all fabrics are sourced sustainably.

Natures Grace Studio (@naturesgracestudio)

Natures Grace Studio is a small brand that makes detailed corset tops, makeup bag sets, upcycled gems and everyones' go-to accessory this year - face masks. All made from 100% recycled fabrics or upcycled fabric like curtains. The brand also makes bandanas for your four-legged friends, so your dog can be kitted out in sustainable fashion too!

Studio East Home (@studio.east.home)

Major Jacquemus vibes incoming, but at a fraction of the cost. Studio East Home's pieces are giving me the ultimate Italian holiday nostalgia (take me back to Sorrento please!). For storing your freshly picked peonies, or your weekly grocery shop, these bags will seriously style up your shopping game. Their pieces are rooted in longevity, making them staples you will use and keep for years and years to come. Despite the price tag, I think their bags make excellent investments; you'll never need to buy another summer tote ever again!

Après Sunday (@apressunday)

This is one of the coolest loungewear brands I've ever come across, don't those joggers look divine! The brand is also unisex which we love to see in a sustainable brand, making it even more accessible. Their garments are either made from 100% organic cotton or recycled materials and they love to highlight that laid back vintage vibe in their aesthetic, making it ultimately trendy but also very easy for day to day wear.

The Vintage Bar (@the_vintage_bar)

If you're a lover of luxe, then you will adore The Vintage Bar. All your designer accessory dreams will be answered with their online destination for secondhand luxury fashion, where they offer a 100% guarantee of authenticity whilst also waving the sustainable fashion flag high.

Slow Garments (@slowgarments)

Move over Zara, Slow garments have come to town with the perfect basics for all year round. Using recycled and sustainable fabrics, Tiffany creates beautifully made basics, including tops, bikini sets, reuseable makeup remover pads and more! Some of her smaller pieces, scrunchies etc, would make the perfect stocking filler for someone looking to make a sustainable switch in their life.

Thirty Nine Studio (@thirtynine___studio)

Looking for your new everyday bag? Thirty Nine Studio is your place to go, their bags are a fashion fanatics dream come true! I think this brand explores the idea of sustainability so well as they champion using remnant fabrics from locally sourced shops, to create stunning minimalistic designs that deserve a place in your style arsenal.


Thank you so much for reading.

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Photos are not mine unless stated otherwise

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